(Sports news, behind-the-scenes news) Super Bowl LIX, a match valued at 43 billion USD and causing a stir with shocking moments: Kendrick Lamar “taunts” Drake, Serena dances boldly, Mahomes collapses, President Donald Trump leaves early.
The American football “classic”, Super Bowl LIX, took place on February 9, 2025 at Caesars Superdome, New Orleans (USA), marking a tense confrontation between the Philadelphia Eagles and the Kansas City Chiefs. As a result, the Eagles won convincingly with a score of 40-22, bringing home the second Super Bowl title in the team’s history.
Patrick Mahomes (white shirt) and his teammates at the Chiefs Club had a disappointing match.
The biggest football game on the planet, the Eagles vs. Chiefs, is not only a pinnacle sporting event but also a symbol of the American entertainment economy. With total revenue across multiple sectors estimated to exceed $43.6 billion, this is the most expensive game in history. But not only accompanied by huge numbers, this game also has shocking moments that surprise both spectators and fans.
Total revenue: Record $43.6 billion
Before we get into the memorable moments, let’s take a look at the event’s record-breaking revenue summary:
Revenue SourceDetailEstimated Revenue (USD)AdvertisementPrice 7-8 million USD/30 seconds with more than 50 showsEstimated 400 millionTicket Sales73,000 seats, average ticket price $7,900Estimated 576 millionLegal BettingBet in the official system in the USReached 1.39 billionIllegal bettingTotal amount of bets outside the systemEstimated 23.1 billionFan spending$142/person with 126 million participantsEstimated 17.9 billionInternational copyrightGlobal BroadcastingEstimated 200 millionSouvenirsSell jerseys, caps and related productsEstimated 150 million
1. Advertising revenue:
Ad prices: Fox has been selling 30-second commercials for record prices, ranging from $7 million to more than $8 million each.
Total advertising revenue: Although exact figures have not been released, with more than 50 advertising slots sold, it is estimated that Fox earned at least $400 million from advertising during the event.
Eagles win second title in record-breaking football game
2. Revenue from ticket sales:
Ticket Prices: Tickets for the match are in high demand, with an average price of around $7,900.
Total ticket sales: With the Caesars Superdome’s capacity of about 73,000, total ticket sales could reach about $576 million.
3. Revenue from betting:
Legal Betting Amount: Americans legally bet a record $1.39 billion on Super Bowl LIX.
Total amount bet (including illegal): When including informal forms of betting, the total amount bet could be as high as $23.1 billion.
4. Fan spending:
Average Spending: Americans spent an average of $142 on Super Bowl parties, up 22% from the previous year.
Total Spending: With an estimated 126 million viewers, total spending on Super Bowl-related activities could reach $17.9 billion.
5. Revenue from other sources:
International TV Rights: The Super Bowl is broadcast worldwide, generating significant revenue from international TV rights contracts.
Merchandise and related products sales: Revenue from the sale of jerseys, caps and other memorabilia also contributed significantly, estimated at around $150 million.
Combining the above revenue streams, the 2025 Super Bowl LIX generates an estimated $43.6 billion in revenue, cementing its position as one of the most profitable sports and entertainment events in the world.
5 most shocking moments
1. Taylor Swift gets booed by Eagles fans
Singer Swift was booed by Eagles fans when she came to cheer for her boyfriend, player Kelce (Chiefs)
Taylor Swift showed up to cheer on her boyfriend, Kansas City Chiefs star Travis Kelce, but was met with a backlash from Eagles fans. When her image appeared on the big screen at Caesars Superdome, thousands of Eagles fans booed her. Taylor’s “sassy side-eye” quickly became a meme on social media.
2. Kendrick Lamar challenges Drake at the Halftime Show
During this year’s Halftime Show, Kendrick Lamar stirred up not only his music but also his conflict with Drake. He performed “Not Like Us”, emphasizing the sarcastic rap line about Drake: “Hey Drake, I hear you like young girls”. Social media immediately exploded with mixed reactions.
3. Patrick Mahomes “collapses” in historic defeat
Mahomes, the star of the Kansas City Chiefs, had a game to forget. A errant pick-six just before halftime put the Chiefs behind the Eagles. The image of Mahomes on the bench in tears symbolized the Chiefs’ heavy defeat, 22-40.
4. Serena Williams with the “crip-walk” dance at the Halftime Show
Former tennis player with 23 Grand Slam titles turns into a dance during halftime show
As Kendrick Lamar performed, Serena Williams, the former world number one tennis player, made a surprise appearance and performed the “crip-walk”, a dance that originated from the Crips gang in Compton, Los Angeles. This shocked the audience and led to many speculations that this could be a “message” to Drake, who was rumored to be romantically involved with her.
Serena’s husband, Alexis Ohanian, expressed his delight at the performance on social media, calling it a great moment. However, not everyone was on board with the appearance. Commentator Stephen A. Smith said he would not approve of his wife participating in a performance mocking her ex.
5. President Donald Trump left early
President Donald Trump, a Mahomes fan, predicted the Chiefs would win. However, after a disappointing first half, he left the Caesars Superdome before halftime, a move that many saw as a “give-up,” surprising both Chiefs fans and the public.